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BLOG: Crossing the Chasm - Marketing to Pragmatists

It’s been a while since my last BLOG post… it has been a busy few months, not only for me but for UK Healthcare: The Coalition Government’s listening exercise on the NHS White Paper, The Future Forums report, the Government’s response and now the revised (debatable!) draft bill will make its way through parliament in [...]

August 23rd, 2011 | Category: ABHI, ABPI, Bar codes, EFPIA, GS1, Healthcare, Medical Devices, NHS, National Health Service, Patient Safety, SNI, Traceability, Track & Trace, UDI, UK NHS, serialisation, supply chain | Leave a comment

MBA Dissertation Revisited 2: Hypothesis proved?

 

In my 6th Sept 2010 post I said my posts would focus on the review and update of the MBA dissertation, specifically Chapter 6 (Discussion, Conclusions and Recommendations).   Here goes…

Before I start it is probably a good idea to provide a few of caveats:

1.  The Disclaimer of this BLOG applies.

2.  I will endeavour to make the [...]

September 13th, 2010 | Category: ABHI, ABPI, Bar codes, EFPIA, Eucomed, GS1, Healthcare, Medical Devices, NHS, Patient Safety, RFID, Traceability, Track & Trace, UK NHS | 2 comments